RightNow CRM Suite
RightNow Marketing™ 
With hundreds of marketing messages hitting your target customers every day, you know first impressions count and image is everything. RightNow can make yours work for you through meaningful, multi-channel messages that not only get into the hands of your key customers, but make an impact. Ready to match the expert marketing techniques of industry leaders like iRobot, Nikon, Intuit, Electronic Arts, and Toyota Motor Sales USA? Give us a call.
RightNow’s marketing automation solution helps you deliver the best message in the best way at the best time. It saves time and money while ensuring all your marketing messages are driving the greatest customer experience. Quality for them. Efficiency for you. Now that’s a great experience for everyone.
The Right Time And Place
There are some places you want boundaries and some places you don’t. With RightNow Marketing, you can identify and define boundaries across market segments, product generations, user groups, geographies and much more. And because RightNow is a truly multi-channel CRM software solution, you can get to know your customers across the web, email, phone, or live chat—keeping all your marketing efforts in sync.
RightNow Marketing makes sure you’re seen and heard. Designing, segmenting, and personalizing are only half the battle. Built-in deliverability optimization ensures your message will be delivered—and opened. Once your campaigns are fully optimized and out the door, you can immediately track your sales momentum to measure returns on every one of your marketing dollars. Our email marketing campaign software can deliver even the largest mailings without touching your IT department.
The Power Of One
The RightStart had a challenge from the get-go. Because their products are for infants and young children, they needed to easily identify and segment each age market and deliver a timely message. Using RightNow Marketing, they increased their online growth by 100 percent and in store sales by 20 percent while cutting down their opt out rate to less than 1 percent. Perhaps even more impressive than that, they needed only one individual to manage, create and execute every one of their sophisticated, nationwide campaigns.
“It’s very hard to assign a dollar value to the kind of intimacy and information RightNow is enabling us to build with just one full-time manager and zero drain on our IT department’s financial and human resources,” says Hope Neiman, Right Start SVP of Marketing and Development. “At this point, it is inconceivable to me that we’d ever try to run our business without RightNow.”
Tying It All Together
With RightNow Marketing, you’ll not only send the right messages to the right people, but you’ll also have solid success metrics, more time and money, and happier customers. We take the guess work out of your list management and deliverability while intuitively controlling frequency and timing to keep you from going overboard with messages. And, with our hosted CRM software applications capturing every customer interaction, you’ll be able to identify and respond to real-time customer trends, increase response rates and create new leads, incidents, and surveys. With RightNow Marketing, customers will feel like you really know them—because you do.
Interaction And Integration
As part of our RightNow CRM Suite™, RightNow Marketing integrates seamlessly with RightNow Sales™ and RightNow Service™, and across all of our CRM software solutions, including feedback and analytics. This integration will further empower you to provide the exceptional experiences your customers deserve at a bottom line price you can feel great about.
Related Information
Scan the items below for the information you want next. You can place any of these items in your Briefcase, or click the link to read it immediately.
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Case Study: Right Start
Delivering the right message to the right customers at the right time with RightNow’s point-and-click marketing
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White Paper: Busting Out of the Inbox: Five New Rules of 1 to 1 Email Marketing
Tactics that the leaders are using to ensure their emails deliver rich, targeted content.
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Research & Analysis: Email Automation Effectiveness
Email automation effects are justifying the costs of technology.
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White Paper: Optimizing the Multi-Channel Agent Desktop
Learn the value of integrated agent visibility into multiple service channels.
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Video: 8 Steps to Great Customer Experiences: the Customer’s Perspective Video
Listen to Electronic Arts, Shaklee, and various other RightNow clients talk about how RightNow's 8 Steps are helping them deliver superior customer experiences.
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Video: 8 Steps to Improve Customer Experiences Video
This video features RightNow CEO and founder Greg Gianforte presenting RightNow’s 8 Steps to Improve Customer Experiences.
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Customer Experience Blog
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Merry Christmas and Happy Holidays
Posted 2008-12-19 Read Blog
Greg Gianforte,
CEO and Founder
RightNow
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